Qa Research is committed to providing a high quality service to our clients which is underpinned by the following quality standards and procedures

ISO 20252

All research undertaken by Qa Research is carried out in compliance with ISO 20252, to which Qa is registered. ISO 20252 is the international standard for organisations and professionals conducting market, opinion and social research.



MRS Code of Conduct & Company Partner

All of our research is carried out in compliance with the Market Research Society’s Code of Conduct, which all staff abide by. Data provided by respondents, as well as their identity, is treated in the strictest confidence and all assurances given to respondents are fulfilled.

By being an MRS Company Partner, Qa Research is committed to upholding industry standards. MRS Company Partners endorse and support the core MRS brand values of professionalism, research excellence and business effectiveness, and commit to comply with the MRS Code of Conduct throughout their organisation.


Data protection and respondent confidentiality

Qa Research Ltd is registered under the terms of the Data Protection Act 1998. Our registration number is: Z8603006

Qa Research Ltd actively complies with the spirit and the letter of current data protection legislation. This means we guarantee confidentiality and respondent privacy. In order to use client supplied data for this research, the client must be registered under the terms of the Data Protection Act 1998 to hold and use personal information for the purposes of Market Research.


Client Satisfaction Survey

In order to continuously improve the services we provide to clients we undertake a client satisfaction survey every 6 months.

The survey allows clients to feedback on their experience of working with Qa, reveal any impact the research may have had and suggest any aspects we could improve on.

In 2014/15 all (100%) clients that responded to our survey rated Qa as “good” or “excellent” for overall quality and 97% for value for money.

Clients tell us they commission Qa for our quality, strong reputation and level of experience. We are seen as flexible, approachable and proactive in solving challenges that may occur during the research process – 97% said we “dealt with issues and problems effectively”.

Many clients also said they would recommend us and our services to others, evidenced through our Net Promoter Score = 58%.

If you would like to know more about our quality procedures please contact Kerry Watson on 01904 632039 or email