Tourism

Our tourism team undertakes research with visitors, non-visitors and stakeholders that allows museums, destinations and attractions to make informed decisions.

Providing museums, destinations, visitor attractions and other tourism bodies with research that enables them to:

• Gain market share
• Test new products or refine existing ones
• Increase customer satisfaction levels
• Attract non-visitors
• Strengthen funding bids
• Target hard to reach groups
• Measure the effectiveness of marketing campaigns
• Develop or refine brand identities
• Understand perceptions and awareness of their products
• Produce sustainable tourism policies and plans

Providing an independent view, our research has helped provide destination and visitor attraction managers and other tourism professionals with a greater understanding of their market, products and service.

Our tourism team undertakes research with visitors, non-visitors and stakeholders that allows museums, destinations and attractions to make informed decisions.

To discuss your research needs please contact:

Nick How, Head of Tourism and Leisure

Tel: 01904 632039

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it