Travel & Tourism
Please browse our case studies to find out how we combine research techniques to maximise the return on your investment. We treat each project as unique and will propose an approach, based on your objectives and our experience.
If you employ telesales staff you expect them to professionally promote your product or services, particularly if you have invested your money and time training them up. One of the most effective ways to test their performance is through mystery calls.
Setting up an exhibition can be time-consuming and expensive. But it could be wasted effort and money unless your exhibition is meeting visitor needs and expectations. Research can help you determine if it is or not.
No strategy or plan exists in isolation from the people or organisations it seeks to reach and influence. The education groups market is no different. Research into this valuable income source for attractions and destinations can help you refine your marketing strategies and attract higher visitor numbers.
The snap judgements people make can often have a negative impact on their perception of your offer. Research can help you understand these perceptions and devise alternative ways to showcase your attraction or destination.
In 2009 the Yorkshire Regional Visitor Survey was awarded to Qa for the second year in succession. This major research project lasts twelve months and involves 10,000 face-to-face interviews at locations across the county.
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Qa’s study of the impact on tourism to the North York Moors of a proposed York Potash mine development is now publicly available. More...
Lancashire County Council has commissioned Qa to survey childminders and parents. More...