Travel & Tourism

Marketing Manchester Group Travel Research

Examining the value of the local market
Research conducted by Qa in 2009 put the estimated value of the national Group Travel market at £142m. Using a similar research methodology Qa can also assess the value of this market at a regional or local level.

Customer Survey research

Knowing your audience
In 2008 Yorkshire Dales National Park Authority (YDNPA) decided to update its visitor profile knowledge and measure the satisfaction levels of visitors. The intention was to use this information to guide future planning and development.

Vision and strategy development research

Developing a new corporate vision and strategy
For over fifty years Ventures has provided Christian residential holiday breaks for young people aged 8 to 18. With increased demands on the time of volunteers and increased competition to attract young people, Ventures trustees commissioned research to inform the development of a new vision and strategy for the future.

International Perceptions Survey research

Perceptions of Manchester before...
Since the 2003 launch of Destination Manchester (a five-year tourism strategy) there has been a significant increase in the number of overseas visitors to the city. In 2008, as the five-year period came to an end, it was decided to measure perceptions of overseas visitors and to compare the results with benchmark research conducted in 2004.

Programme Evaluation research

The “Sustainable Food Education Programme”
In 2006 Yorkshire Forward and partners launched the “Yorkshire and Humber Sustainable Food Education Programme” in Yorkshire. As the programme neared its end in 2009 the partners decide to evaluate the programme through research.