Qa’s presentation at Visitor Attractions Marketing Conference 2016 revealed findings from our attractions industry survey that focused on key marketing activity undertaken by the sector.

The study results presented by Nick How, Research Director for Tourism revealed insights into:

  • Most effective marketing formats for generating visitors
  • Proportion of staff involved in marketing the attraction
  • Level of investment and impact of social media marketing
  • Activity associated with building effective CRM databases / tools

The presentation is now available to download here – [Marketing_Conference_Presentation], or to view below.

If you any questions about the study or would like to know more about the research we do to help tourism businesses to grow, contact nick.how@qaresearch.co.uk or call 01904 632039