Providing museums, destinations, visitor attractions and other tourism bodies with research that enables them to:

• Gain market share
• Test new products or refine existing ones
• Increase customer satisfaction levels
• Attract non-visitors 
• Strengthen funding bids
• Target hard to reach groups
• Measure the effectiveness of marketing campaigns
• Develop or refine brand identities
• Understand perceptions and awareness of their products
• Produce sustainable tourism policies and plans

Providing an independent view, our research has helped provide destination and visitor attraction managers and other tourism professionals with a greater understanding of their market, products and service.

Our tourism team undertakes research with visitors, non-visitors and stakeholders that allows museums, destinations and attractions to make informed decisions.

Our researchers all have tourism industry experience which means they are able to add meaningful interpretation to the findings from qualitative and quantitative research.

To discuss your research needs please contact:

Nick How, Head of Tourism

Tel: 01904 656290

E-mail: nick.how@qaresearch.co.uk