Bug World: Visitor Attraction Concept Testing

Think of research as an investment

Undertaking consumer research to aid the development of new products and services can help to maximise returns on investment.

Feasibility research

The Petersham Group acting as consultants for a new museum owner recognised this and before turning their detailed plans into reality commissioned Qa to conduct a programme of feasibility research for a potential new attraction called Bug World planned for Liverpool’s Albert Docks.

Research was conducted amongst children, adults and teachers from both Primary and Secondary sectors to:

  • explore reactions to the concept
  • showcase the proposed content, design and interpretations
  • examine motivations and barriers to visiting
  • test price points amongst a range of different key target audiences

bugworld

Research was conducted amongst children, adults and teachers from both Primary and Secondary sectors

Using the findings

The results provided the investors with confidence that the broad concept, content and interpretative approaches were appealing to these audiences, highlighted several significant improvements to make, identified triggers to utilise in marketing communications along with barriers to overcome or address to encourage a visit, and provided firm evidence to determine the pricing structure.

In the words of the client after the research report:

“The research has made a real difference, both to the designers and also to the financing process as well as to the marketing and operations team”

(Keith Thomas, Director, The Petersham Group International Leisure Consultants)

Bug World opened to the public during the summer of 2009.

See more at http://www.bugworldexperience.co.uk/static/

For more details e-mail nick.how@qaresearch.co.uk or call 01904 632039