Travel, Tourism & Leisure

User and non-user research for Modes

Cataloguing and numbering arrows at store © Pitt Rivers Museum Qa was commissioned by the Modes Users Association to conduct research […]

National Trust – ‘Spirit of Place’

Testing Spirit of Place themes for the National Trust
Over the next few years the National Trust’s ‘Spirit of Place’ strategy will help to guide the development of some of its most iconic properties. In order to maximise the strategy, the National Trust needs to fully understand what audiences feel makes their properties special places

Customer Insight Research

Best Western – ‘Hotels with personality’
A globally recognised brand with some 280 independently run hotels in the UK, Best Western aims to provide its customers with ‘a stay that’s one to remember’, by demonstrating a commitment to quality, value, high standards of service – and a choice of hotels that are ‘packed with personality’. In order to achieve this, Best Western sought to supplement the data they already had on their customers and gain a more in-depth understanding, in order to better meet their needs