Emerging holiday trends revealed by research

Initial findings from a major visitor research project in the Yorkshire region point to an emerging ‘stay at home’ trend amongst British holidaymakers.

Early results from surveys conducted by Qa Research for Yorkshire Forward and Yorkshire Tourist Board suggest more people are choosing to holiday in the UK rather than abroad.

The length of a typical visit has also increased from an average of about two-and-a-half days to five or seven days.

One industry figure asked to comment on the research suggested people who stay longer “are looking for a more sophisticated product and for more to do”.

Qa Research will complete 10,000 face-to-face surveys with visitors to Yorkshire over a twelve-month period. The findings will inform future marketing and commercial development activity at Yorkshire Tourist Board.

For the full article go to the Yorkshire Post website.

For more information please call Chantal Trembath on 01904 632039 or e-mailchantal.trembath@qaresearch.co.uk