Qa Research was commissioned by Labelling Matters, a joint project of Compassion in World Farming, RSPCA, Soil Association and World Society for the Protection of Animals (WSPA), to undertake comprehensive research regarding animal welfare-related food labelling in Europe.
The research was carried out in the UK, France and The Czech Republic amongst a total sample of 3,003 respondents.
It found that the welfare of farm animals was an important factor when choosing food and that there is a strong demand by UK shoppers for mandatory method of production labelling, with eight out of ten UK consumers wanting to know which farm system has been used to produce their meat and dairy products.
Method of production labelling has been legally required for eggs sold in the EU since 2004 and the research also investigated consumer support for the introduction of specific poultry meat labelling terms.
Findings will be used to by Labelling Matters to campaign for the introduction of a method of production labelling for poultry meat.
Read the full report here: Labelling Matters Report
For further information about the study or any of our other research services firstname.lastname@example.org or call 01904 632039.