Understanding the views and aspirations of communities and the businesses which serve them is a vital part of any Local Enterprise Growth Initiative (LEGI) project.
Qa and Shared Intelligence were recently asked to conduct a baseline study for the Leeds LEGI by Leeds City Council. The study will generate primary qualitative and quantitative data and combine this with desk research and local capacity building to inform the development of the Leeds LEGI programme.
The primary research phases involve:
- 500 face-to-face interviews with local residents to assess key factors which contribute to LEGI development, including: current economic activity; the aspirations of local people; their desired career paths; their views of enterprise as a viable career option; and barriers to starting a business
- 500 telephone interviews with local businesses to gather key business details (number of employees, business sector, type of ownership); understand their growth aspirations; explore their attitudes to the location; and investigate their experiences of business support services
- A control group survey with 100 residents and 100 businesses
- Focus groups with young people which will explore their attitudes to enterprise; how seriously they would consider running their own business; perceived barriers to enterprise; enterprise education; and the links between beliefs about enterprise and the views of parents / other influencers
The collection of robust baseline data will ensure the partners provide Leeds City Council with actionable recommendations to guide future development.
For more details contact Nick Williams in Business and Enterprise on 01904 632039 or e-mail firstname.lastname@example.org