UKinbound – Business Barometer Survey
UKinbound members consist of approximately 350 tourism organisations who target inbound visitors to the UK. Set up in 2010, the Business Barometer is a quarterly online and telephone survey which provides….
- Industry ‘confidence measure’ relating to expected future bookings
- Performance tracker of member organisations
- Bespoke ‘issue of the moment’ evaluator for PR purposes
Outputs are communicated by:
- Quarterly report produced by Qa which is uploaded to the members area of the website
- Report link included in members’ e-newsletter
- Results disseminated to external stakeholders: tourism bodies, Govt departments, media
Outcomes enable UKinbound to:
- Generate PR stories that raise the profile of the inbound tourism sector
- Lobby Government to influence policy to help grow inbound tourism
- Inform national tourism bodies of the inbound tourism sector business levels
- Advise members on key growth markets & how to penetrate them
- Provides ongoing dialogue with inbound market on how to improve
UKinbound uses the data in different ways:
- 6 monthly presentation to Members at General Meetings
- UKinbound website promoting each quarterly report to members
- Press releases on UKinbound’s website – news items
Business Barometer Q1 2023 – UKinbound
- And example of our BB report can be found here:
