National Museums Liverpool – Pricing Strategy Research for Terracotta Warriors Exhibition

Terracotta warriors screenshot


In 2018 the Terracotta Warriors exhibition will return to the UK for the first time in ten years. The exhibition will be hosted by the World Museum in Liverpool.

Qa were commissioned by National Museums Liverpool to deliver a strategic report on pricing for this new exhibition.

This project explored the appeal of a future Terracotta Warriors Exhibition amongst visitors and the pricing options for this exhibition.

Qa conducted face to face interviews with visitors to four different museum sites in the North West (World Museum, Museum of Liverpool, Manchester Museum and the Walker Art Gallery) and  achieved a statistically robust sample.

Upon completion of the fieldwork we used our specialist pricing research techniques to produce a pricing strategy for this exhibition.


For more information contact or call 01904 632039