Perception research contract awarded to Qa

Qa is to conduct large scale quantitative and qualitative research across the North West on behalf of the North West Development Agency (NWDA).

This study of the five attack brands (Blackpool, Liverpool, Manchester, the Lakes and Chester) will help the NWDA understand the perceptions (and misconceptions) held about each.

Qa will bring their experience of branding research for organisations, attractions, museums, destinations and regions to this project, using a number of innovative techniques developed through experience of conducting this type of research.

The research, involving qualitative and quantitative research will assist the NWDA in developing their tourism and short break offers.

For more information on our leisure and tourism research services contact Nick How on 01904 632039 or e-mailĀ