Qa survey informs debate about future of UK tourism

What is on the horizon for the future of UK tourism? Photograph: Skeeze on Pixabay

Our latest Business Barometer survey for UKInbound is informing the debate over the future of tourism in Britain.

The Qa survey found that bookings, visitor numbers and revenue yield are on-par or higher than 12 months ago.

Relating to the months of July and August this year, 81% of respondents stated that revenue yield had either increased or stayed the same compared to the same period in 2016.

Comparatively, 72% of respondents experienced bookings/visitor numbers that were similar or higher than July and August last year.

When analysing data from tour operator members this figure increased to 75%. Members stated that the weakness of the pound was the main reason behind the growth.

Yet confidence in future bookings and revenue is the lowest it has been since September 2016.

‘Continued investment’

UKInbound is pressing the case for continued investment in UK tourism on the back of the findings.

Chief Executive Deirdre Wells said: “It’s encouraging to hear from members that July and August were positive months with regards to visitor numbers, bookings, and revenue.

“However I am concerned that confidence is low amongst our members about future business.

“We need continued investment in tourism, a strong narrative promoting the UK as a welcoming destination, an immigration and visa system that’s flexible to business needs and access to a skilled workforce.

“These issues need to be addressed to ensure that our members’ businesses remain successful and we will continue to work with Government to ensure they are raised and addressed at all levels.”

The survey also showed that China and USA remain the top growth markets, while Germany replaced France as the main declining market.

The summary report can be found here.

For more information about our tourism industry research studies contact: Richard Bryan or call 01904 632039.