Qa Research is committed to providing a high quality service to our clients which is underpinned by the following quality standards and procedures.

MRS Code of Conduct & Company Partner

All of our research is carried out in compliance with the Market Research Society’s Code of Conduct, which all staff abide by. Data provided by respondents, as well as their identity, is treated in the strictest confidence and all assurances given to respondents are fulfilled.

By being an MRS Company Partner, Qa Research is committed to upholding industry standards. MRS Company Partners endorse and support the core MRS brand values of professionalism, research excellence and business effectiveness, and commit to comply with the MRS Code of Conduct throughout their organisation.

ISO 20252

All research undertaken by Qa Research is carried out in compliance with ISO 20252, to which Qa is registered. ISO 20252 is the international standard for organisations and professionals conducting market, opinion and social research.

Data protection and respondent confidentiality

Qa Research Ltd is registered under the terms of the Data Protection Act 1998. Our registration number is: Z8603006. The General Data Protection Regulation (GDPR) and UK Data Protection Act 2018 came into full effect on 25 May 2018; Qa complies with data protection legislation.

Qa Research Ltd actively complies with the spirit and the letter of current data protection legislation. This means we guarantee confidentiality and respondent privacy. In order to use client supplied data for this research, the client must be registered under the terms of the Data Protection Act 1998 to hold and use personal information for the purposes of Market Research.

Our internally appointed DPO liaises with our Directors and ICT Manager and advises our researchers on the application of data protection legislation to the research they undertake for our clients. As a Market Research Society company partner, Qa also follows MRS rules and guidance and has access to the MRS Codeline service for any questions which may arise about the application of GDPR to research projects.

Our Privacy Policy can be found here. Project specific information, including the legal basis for research is communicated to research participants in a privacy information notice, in a format appropriate to the research methodology. GDPR compliance is built into each stage of the research process, including scoping and set up, data collection, data analysis, reporting and publication, and retention and disposal.

Data Security

Data security is critical, and Qa has implemented a radical upgrade of our data security protocols to meet exacting standards for data security and have attained Cyber Essentials Assurance.

This policy is supported by Cyber Essentials Assurance – Certificate Number: IASME-A-05116 and is available on request.