Building on the success of the local tourism offer
The tourism sector makes a valuable contribution to local employment, urban and rural community life, and regeneration. If this contribution is to be sustained, regular research evaluations of visitor experiences and satisfaction levels must become a key element of the sector’s work.
The Yorkshire Regional Visitor Survey 2008
This major research project lasts twelve months and involves 10,000 face-to-face interviews.
The research aims to evaluate the current experiences and satisfaction levels of visitors to Yorkshire and is being conducted on behalf of Yorkshire Forward, the Yorkshire Tourist Board and the county’s six Area Tourism Partnerships.
Experienced in-house Qa interviewers will quiz visitors in each of the six Area Tourism Partnerships across the region. Key questions for visitors will include:
- Why they visit Yorkshire and any specific sub-regions
- How they get here
- Where they stay and for how long
- Places they visit during their stay
- How much they spend
This information will allow regional tourism planners to understand differences in visitor profiles, visitor behaviour and satisfaction ratings at regional, sub-regional and district levels.
Evidence backs sector development
The results from this regional baseline visitor survey will provide tourism intelligence which supports regional economic, product and marketing decision making and informs the development of the tourism industry in Yorkshire. The report will be available in 2009.
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