Analytics & Data Science

Gaining a greater understanding of your customers or service user behaviour can be enhanced by analysing existing data in addition to the opinions they provide.

This is where analytics and data science comes in.

By applying a variety of analytical models and statistical methods, we can help your organisation to segment your customers by better understanding their booking, usage or purchase behaviour to enable you to better tailor your communications messages, influence behaviour change, improve the customer experience and grow market share.

For further information about our analytics and data science offering contact kathrin.tennstedt@qaresearch.co.uk or call 01904 632039