Sharpen your qual skills at the MRS masterclass in December

Are you looking to improve your qualitative research skills?

If so, then sign up for the Advanced Thinking in Qualitative Methods Masterclass being run by the Market Research Society in December.

The intensive, one-day masterclass is aimed at both agency-side and client-side researchers who have a thorough grounding in qualitative research and want new routes to insight.

It will take participants to the next level of qualitative research with a suite of skills that includes semiotics, ethnography, discourse analysis and creativity work with consumers.

Qa’s MD Richard Bryan will feature as part of the line up.

“I will be talking about inclusivity in research design – how to ensure those in vulnerable circumstances and/or are digitally excluded are included in qualitative research projects,” Richard said.

The training is hosted by Dr Rachel Lawes,  of Lawes Consulting. The other speakers are Dr Nick Coates, Director, Customer Experience at C Space: Tom De Ruyck, Managing Partner & Head of Insight Activation at InSites Consulting; and Siamack Salari, founding contributor at Not Everyday Life.

This course is now delivered online as a series of live sessions which fully meet the learning objectives of face-to-face training.

• For more information about Qa’s work in qualitative research, contact Richard Bryan, Managing Director, at richard.bryan@qaresearch.co.uk and 01904 632039

Photograph (bottom): Chris Montgomery on Unsplash