A contract to evaluate the Taste Lancashire Accreditation Scheme was recently awarded to Qa.
To be conducted on behalf of Lancashire and Blackpool Tourist Board, the research will investigate the views of places to eat participating in the scheme and those which were initially involved but subsequently became lapsed members.
Research objectives include:
- Measuring any increase in business due to the scheme
- Obtaining ideas and comments on the scheme
- Testing new ideas for a new Association
- Discovering why businesses resign from the scheme
Telephone research was the preferred methodology because it is a proven way to contact businesses quickly and samples can be controlled more effectively.
The findings and recommendations will give Lancashire and Blackpool Tourist Board a robust evidence base to inform the development of the scheme.
For more information on our tourism research services contact Kathrin Tennstedt on 01904 632039 or e-mail firstname.lastname@example.org