The Yorkshire Regional Visitor Survey

Handling high volume research projects 

In 2009 the Yorkshire Regional Visitor Survey was awarded to Qa for the second year in succession. This major research project lasts twelve months and involves 10,000 face-to-face interviews at locations across the county.

Developing the Yorkshire tourism offer

The research is evaluating the current experiences and satisfaction levels of visitors to Yorkshire on behalf of Yorkshire Forward, ‘Welcome to Yorkshire’ and the county’s six Area Tourism Partnerships. Experienced teams of researchers are now quizzing visitors to establish:

  • their reasons for visiting Yorkshire and any sub-regions
  • how they get to Yorkshire
  • where they stay and for how long
  • places they visit during their stay
  • how much they spend

This information is another opportunity for regional tourism planners to understand differences in visitor profiles, visitor behaviour and satisfaction ratings at regional, sub-regional and district levels.

Taking the research one step further

In 2010 the findings from the research will be compared to those from 2008 – 2009 at regional and sub-regional level. The insights and conclusions generated will help aid regional and local decision-making and support the continued development of the tourism industry in Yorkshire.

For more details e-mail nick.lynch@qaresearch.co.uk or call 01904 632039