Understanding Alcohol Use and Misuse in Coventry

Working in partnership with Ask for Research we were commissioned by Coventry City Council’s public health team to conduct research to help understand alcohol use and misuse amongst residents living in some of the city’s most deprived wards.

Over a 12-week period the following activity took place:

  • Face to face in-depth qualitative interviews with 12 high risk and dependent drinkers including a mix of ‘frequent hospital flyers’ and those in recovery
  • Quantitative online surveys with 204 front line service professionals including the police force, nursing staff, alcohol support agency staff, social workers and health practitioners
  • In-depth telephone interviews with 12 professionals that initially took part in the online survey
  • Face to face interviews via hall tests with 297 residents from deprived, priority areas of Coventry.

Surveys and interview scripts were carefully designed to encourage participation and build trust in the research process. This helped to encourage respondents to be open and honest about their experiences and attitudes towards alcohol use.

The final report and presentation to stakeholders revealed a deeper understanding of residents’ relationship with and attitude towards alcohol. We also provided suggestions as to the actions that could be undertaken to help those at risk / dependent drinkers get more effective support from a wide range of professionals.

If you would like to know about this study or any other work we’ve done on similar topics contact richard.bryan@qaresearch.co.uk or call 01904 632039.