Art, tech and experiences: 5 creative ways to attract visitors to the great outdoors

Britain is blessed with stunning scenery and an extraordinary variety of landscapes.

From sandy beaches to rugged mountains, luscious dales to tiny islands, there’s so much packed into our borders.

Great outdoor experiences abound – but how do you shout about them? In a second article ahead of the National Attractions Marketing Conference 2019, which Qa Research is sponsoring, we’ve tracked down some new ways to bring the tourists to our wilder attractions.

1. Keep them out to bring them in


This is genius. By asking tourists to keep away for one weekend, Visit Faroe Islands gets global coverage – which showcases their beauty across the world.

2. Attract them with art


Four amazing attractions have joined together for the first time and created Yorkshire Sculpture International. Already attracting attention across the UK and abroad, the initiative shows the power of art to bring in an audience.

3. Give an immersive experience


If you want to immerse yourself in the Exmoor countryside, who better to help than a ranger? That’s the idea behind the National Park Ranger experience, where visitors spend a day alongside the people who know this landscape best.

4. Get going with Google


In one of the innovative ways the Forestry Commission is marking its 100th birthday, they are taking the next generation of explorers on virtual tours with the help of Google Expeditions.

5. Go global


Cairngorms National Park is a Scottish treasure – and now it the international spotlight is being shone on it. A marketing drive will target international travel buyers in France, Germany and North America.

 
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For more information about our work with the tourism sector contact Richard Bryan, Managing Director at richard.bryan@qaresearch.co.uk and 01904 632039