Qa to share insights as part of masterclass on research during a pandemic

The Covid-19 pandemic and social distancing have brought their own challenges for the research sector.

And yet good-quality research never been more needed.

That is why the Market Research Society (MRS) is holding a masterclass on deploying next-level research techniques in these unique circumstances.

Advanced Qualitative Methods During a Pandemic will take place online on Friday, 10 July.

And our own Richard Bryan is one of the key tutors. Qa Research’s MD will present on Learning From Social Research.

That is one of five areas covered by the course:

  • Semiotics – with Dr Rachel Lawes
  • Ethnography – with Siamack Salari
  • Researching Tomorrow Today – Tom De Ryuck and Joeri Van den Bergh
  • Learning from Social Research – Richard Bryan
  • Getting Creative with Consumers – Dr Nick Coates.

The intensive one-day course will explore skills including semiotics, ethnography, discourse analysis and creativity work with consumers.

It is aimed at both agency-side and client-side researchers looking for new routes to insight. And the masterclass features content designed to help teams adapt to the pandemic.

Richard said: “I will be sharing some of our qualitative research techniques that have proven effective for a wide variety of clients and projects, as well as revealing ways to adapt your approach to maximise engagement while adhering to all the Covid safety restrictions.

“Thanks to the versatility of the MRS online platform, I will be able to interact with course attendees just like we would on a face-to-face course.”