Derbyshire Dales DC Privacy Information Notice


Derbyshire Dales Business Survey 2018


Privacy Information Notice

This notice contains information relevant to this research project that has to be made available to you in order to comply with data protection legislation (Privacy Information Notice). It also includes information Qa Research must give you as a member (Company Partner) of the Market Research Society Society (MRS).

About this research

Qa Research is undertaking the Derbyshire Dales Business Survey 2018 on behalf of Derbyshire Dales District Council. The survey focuses on need and demand for business accommodation within the district and includes other questions on access to broadband and potential implications for businesses from Brexit. The research findings will be used to help the District Council plan for development and growth, bid for external funding and shape future provision within the Derbyshire Dales.

For more information about the research contact:

Derbyshire Dales District Council is the data controller for this research (Data controllers ‘determine the purposes and means of processing personal data’) – see ‘Contact’ below – and Qa Research is the data processor. Qa Research Ltd is a Market and Social Research Company based in York (company registration 3186539 and registered address: Mill House, North Street, York, YO1 6JD).

The legal basis for this research is public task.

Taking part in this research is voluntary and you have the right to withdraw from the research at any time – see ‘Your rights’ below. If there are any questions that you do not wish to answer, let us know. You can end the interview at any time if you would like to.

This research will collect the views of businesses operating in the Derbyshire Dales using the following methods to collect statistical data and also to explore issues in greater depth:


How your data will be used


For research purposes:

The research will be carried out according to the Market Research Society’s Code of Conduct and all your answers and information you provide will be treated as confidential in accordance with the Data Protection Act and GDPR legislation. Your answers will not be linked to your company unless you have given permission for this to happen;


For quality control purposes:

Qa Research will check the work of its interviewers and recruiters to ensure they are following the MRS Code of Conduct, and to comply with the requirements of the International Standard for Market and Social Research, to which Qa Research is registered. For quality control purposes, Qa Research is the data controller for personal data collected and the lawful basis for using your data in this way is Qa’s legitimate interest. Access to personal data collected and used for quality control purposes is strictly controlled and limited to Qa Research employees on a need to know basis. Data collected for quality control purposes will not be passed on to Derbyshire Dales District Council or any third party. Qa Research only keep your data for as long as it is needed:

Telephone surveys


How your information will be kept safe

Qa Research use a wide range of technology to ensure that any personal data is processed, stored and transferred in a secure way. This includes encryption, password protection and limiting access to personal data to key staff only. Derbyshire Dales District Council also processes, stores and transfers data securely. Further information on how the District Council will process your personal information and your rights as a data subject can be found on our website

Your data will never be transferred to a country outside of the EU.


Your rights

Under the GDPR (General Data Protection Regulation), individuals have rights over their personal data and Data Controllers have a responsibility to fulfil these rights – see ‘Contact’ below. Different rights apply depending on the legal basis being used for processing (for this research, the legal basis is ‘public task’).

For this research, your rights include;

You have the right to make a complaint to the Information Commissioners Office (ICO) if you are unhappy with the way Derbyshire Dales District Council or Qa Research process your personal data. The ICO can be contacted at or by calling 0303 123 1113.


If you have further questions about this research project

Derbyshire Dales District Council:

Contact Nancy Maitland, Economic Development and Tourism Officer, Derbyshire Dales District Council by telephone (01629 761103) by email ( or by post: Derbyshire Dales District Council, Town Hall, Matlock, Derbyshire, DE4 3NN.

Qa Research:

Contact Michael Fountain, Director, Qa Research by telephone (01904 632039) by email ( or by post: Mill House, North Street, York, YO1 6JD.

Or call the Qa Research free phone research hotline 0800 9809030

To fulfill your rights under GDPR (including to make a Subject Access Request) please contact Derbyshire Dales District Council by email ( or by phone (01629 761245) or by post to Information Governance Officer, Derbyshire Dales District Council, Town Hall, Matlock, Derbyshire, DE4 3NN. We will respond to your request within legal time limits and in line with current data protection legislation. Normally, we will not charge for the fulfilment of your rights and would only do so when legally entitled to.

To check the credentials of any company that approaches you and asks you to take part in research, call the MRS Freephone Service, available seven days a week, 9am to 11pm, on: Free phone: 0800 975 9596

Further information on Privacy
Derbyshire Dales District Council’s Privacy Policy can be found here

Qa Research’s Privacy Policy can be found here

See the Information Commissioners Office (ICO) website for information on data protection and privacy: