Privacy Information Notice

Evaluation of the fundraising element of the ‘Walk to School’ project for Living Streets


This Privacy Information Notice contains information relevant to this research project that has to be made available to you in order to comply with data protection legislation. It also includes information Qa Research must give you as a member (Company Partner) of the Market Research Society (MRS).

About this research

Qa Research is evaluating the school-fundraising element of the Walk to School Outreach project (a Department for Transport funded project) on behalf of Living Streets. The research findings will be used to assess how successful this aspect of the project has been and establish lessons learnt for the future delivery of projects like this.

The data controller for this research is Qa Research.

The legal basis for this research is ‘public task’ (performance of a task carried out in the public interest or in the exercise of official authority vested in the controller). Living Streets must undertake research for the statutory purpose of assessing how effective the use of Department for Transport funding has been. Taking part in the research is entirely voluntary, you do not have to take part if you prefer not to. However, the evaluation is very important so we can understand how successful the project has been. You have the right to withdraw from the research at any time, see ‘Your rights’ below.

This research will collect the views of schools using the following methods to collect statistical data and also to explore issues in greater depth: an online survey,  follow up depth telephone interviews and case studies.

How your data will be used

This research is confidential. This means that your identity and any personal details collected will only be accessed by Qa Research for the purposes of this research project. Living Streets will not know you have taken part and will only receive aggregated data (which means your data will be mixed in with the views of many other people) and the research reports will only contain anonymous data (which means you will not be named, nor identifiable from any answers you gave). Depth telephone interview write-ups will not be shared with Living Streets.

Case studies

Schools taking part in depth telephone interviews will however have the option of agreeing to act as a ‘case study’ within Qa’s research report. You will be asked for your consent about this at the end of the depth interview and will have the opportunity to state if there is any feedback you would prefer us not to include in these case studies.

Depth telephone interviews – audio recording

If as a school you take part in a follow-up telephone interview, all calls will be recorded from the moment the call is connected. Once we have explained our reason for calling you (to carry out research) and you have confirmed willingness to take part, we ask for your consent to us recording the rest of the call. Audio recordings are used by our researchers so accurate notes can be taken.

How long we keep your data for

Online survey responses and recordings of telephone interviews will be deleted by Qa Research within 6 months of the end of the evaluation.

How we keep your information safe

Qa Research use a wide range of technology to ensure that any personal data we hold is processed, stored and transferred in a secure way. This includes encryption, password protection and limiting access to Personal Data to key staff only. We hold Cyber Essentials accreditation and we regularly review our processes, hardware, software and policies to ensure we maintain Personal Data securely.

Your rights

Under the GDPR (General Data Protection Regulation), individuals have rights over their personal data and Data Controllers have a responsibility to fulfil these rights – see ‘Contact’ below. Your rights include;


If you have any concerns or questions about this research project, contact:

Becky Gulc (Research Manager) by telephone: (01904 632039), by email: or by post: Qa Research, Mill House, North Street, York, YO1 6JD.

To fulfill your rights under GDPR (including to make a Subject Access Request) please contact Qa Research by email ( or by phone: 01904 632039 or by post to Data Protection Officer, Mill House, North Street, York, YO1 6JD. We will respond to your request within legal time limits and in line with current data protection legislation. Normally, we will not charge for the fulfilment of your rights and would only do so when legally entitled to.

You have the right to make a complaint to the Information Commissioners Office (ICO) if you are unhappy with the way Qa Research Ltd processes your personal data. The ICO can be contacted at or by calling 0303 123 1113. See the Information Commissioners Office (ICO) website for information on data protection and privacy: