York BID Wayfinder Privacy Notice

Qa Research Ltd is a Market and Social Research Company based in the UK.

Our company registration is 3186539 and our registered address is:
Mill House, North Street, York, YO1 6JD.

Thank you

If you took part in this research, please accept our thanks.

This leaflet contains information relevant to this research project that has to be made available to you in order to comply with data protection legislation (Privacy Information Notice). It also includes information Qa Research must give you as a member (Company Partner) of the Market Research Society Society (MRS).

About this research

Qa Research is doing this research on behalf of York Bid. The research findings will be used to discover reactions to the proposed new signpost designs for the city centre.

The data controller for this research project is Qa Research. The data controller ‘determines the purposes and means of processing personal data’. The legal basis for this research is ‘consent’. This means that people who take part in the survey agree to do so based on the information in the survey introduction and in this privacy notice. Taking part in this research is voluntary and you have the right to withdraw from the research at any time – see ‘Your rights’ below.

How your data will be used

For research purposes:

This research is confidential. Your identity and personal details will only be accessed by Qa Research for the purposes of this research project. York BID will not know you have taken part and will only receive aggregated data (which means your data will be mixed in with the views of many other people) and the research reports will only contain anonymous information. Qa Research will only keep your personal data for as long as we need it, and will delete it within 6 months of the end of this research project. 

Qa Research is the data controller for personal data collected for this purpose, and the lawful basis for using your data in this way is our legitimate interest. Access to personal data collected and used for quality control purposes is strictly controlled and limited to Qa Research employees on a need to know basis. Data collected for quality control purposes will not be passed on to our clients or any third party.

How we keep your information safe

Qa Research uses a wide range of technology to ensure that any personal data we hold is processed, stored and transferred in a secure way. This includes encryption, password protection and limiting access to Personal Data to key staff only. We hold Cyber Essentials accreditation and we regularly review our processes, hardware, software and policies to ensure we maintain Personal Data securely.

Your data will not be transferred to a country outside of the EU.

Your rights

Under the GDPR (General Data Protection Regulation), individuals have rights over their personal data and Data Controllers have a responsibility to fulfil these rights – see ‘Contact’ below. Your rights include;

You have the right to make a complaint to the Information Commissioners Office (ICO) if you are unhappy with the way Qa Research Ltd processes your personal data. The ICO can be contacted at ico.org.uk or by calling 0303 123 1113.


If you have further questions about this research project

Contact Nick How (Research Director, Qa Research) by email (nick.how@qaresearch.co.uk) or by post: Mill House, North Street, York, YO1 6JD.

To fulfill your rights under GDPR (including to make a Subject Access Request) please contact Qa Research by email (dpo@qaresearch.co.uk) or by phone (01904 632039) or by post to Data Protection Officer, Mill House, North Street, York, YO1 6JD). We will respond to your request within legal time limits and in line with current data protection legislation. Normally, we will not charge for the fulfilment of your rights and would only do so when legally entitled to.

Qa Research is a Market Research Society (MRS) Company Partner
The MRS is the professional body for market and social researchers. All its members (and all Qa Research employees) are bound by the MRS Code of Conduct which sets professional standards for research and guarantees fair treatment for people interviewed.

To check the credentials of any company that approaches you and asks you to take part in research, call the MRS Freephone Service, available seven days a week, 9am to 11pm, on: Free phone: 0800 975 9596

If you have any concerns about the way this interview was conducted, or would like information on the market and social research industry, please contact the Market Research Society:

Tel: 020 7490 4911 Email: codeline@mrs.org.uk Post: 15 Northburgh Street, London, EC1V 0JR
Or go to: www.mrs.org.uk

Further information on Privacy

Qa Research’s Privacy Policy can be found at https://qaresearch.co.uk/about-us/privacy-policy/
See the Information Commissioners Office (ICO) website for information on data protection and privacy: https://ico.org.uk/for-the-public/